By Innocent Orok
The Director General, National Council for Arts and Culture ( NCAC) Otunba Segun Runsewe has called on the members of the National Association of Nigeria Travel Agencies ( NANTA), to wake up and embrace the promotion and marketing of the rich Nigerian culture.
Runsewe explained that Nigeria culture is one of the oldest in the world, and needs marketing communication initiatives that could unveil its iconic content and context to the world, yet to experience the fullness of its diversity.
He said “under our National Festival of Arts and Culture,( NAFEST), we at NCAC has strategically unveiled the best of Nigeria festivals under one roof and we want NANTA with its massive presence across the six geopolitical zones of the country, to partner with us and create another string of income for your members” Runsewe who also doubles President, Africa region of World Craft Council (WCC), further explained.
Speaking during the visit of NANTA executives led by the President, Mrs Susan Akporiaye to his Abuja office on Friday, Runsewe disclosed that NANTA members has no business bemoaning the impact of COVID-19 pandemic on global travel trade business, noting that greater opportunities lies in exploring and exploiting the rich cultural tourism resources of Nigeria, both for domestic and foreign tourism engagements.
He requested the association to send its best team forward to be part of the planning committee for 2021 NAFEST to be held in Ekiti state in October, and further assured that association will be provided a marketing pavilion during the celebration of the iconic festival to enable their members harvest the gains and contacts at the event in order to reach out to target audience.
Mrs Susan Akporiaye, President National Association of Nigeria Travel Agencies (NANTA), in her opening remarks, stated that NANTA has taken note of the openness and open door policy of the NCAC under the watch of Otunba Segun Runsewe towards engaging the private sector, particularly her members, adding that it was desirable that the Executive members of NANTA in Abuja during their meeting decided to visit him to show appreciation for all what he has being doing and continued to do for NANTA.
Mrs Akporiaye explained that the association wears two strategic caps in the aviation sector and also in tourism, noting that its presence needs deeper understanding and interpretation beyond the mundane, indicative of the futuristic culture tourism signposts which must be fully exploited.
” We are here to assure you sir, that we can help advance a refreshing cause for Cultural tourism promotion in an uncommon way and with our focal engagement as travel trade operators, which has placed us in a unique position more than any other tourism trade group in Nigeria. We can definitely change the narratives of Nigerian Cultural tourism business. She stated further.
At the Nigerian Civil Aviation Authority (NCAA), NANTA President and the entire EXco, met with Captain Musa Nuhu, the Director General of the Aviation regulation agency, and called for more support for NANTA members.
Mrs Susan Akporiaye told the NCAA boss that NANTA under her watch, will sustain the age long collaboration with the agency, but requests for more enabling environment to check illegal travel trade operators in the system.
Captain Nuhu, said he will help the association to do the right things always and assures of robust relationship and partnership more than ever before.